Software used in Production.
Production uses lots of software, but it’s hard to get an overview. So we wrote a list.
Tim Carter
7th October 2025
*** HEALTH WARNING ***
Do not rely on this list for accuracy—ALWAYS refer to the product’s own published information regarding availability, pricing, terms, features etc.
W are constantly adding to our list, which focuses mostly on software for pre-production, production and post production. We are also adding some broadcast and distribution services over time. Along the way we are creating a rough outline of the production software landscape.
It’s a work in progress and still full of gaps, but has space to note each product’s:
main use cases
main input and output modes (text, image, video etc.)
API availability
‘clean’ vs ‘dirty’ status (see here for our definitions of those terms)
pricing
other useful info
Feel free to use and download the list. Use it with caution (see health warning below), and please tell us if you spot errors or omissions.
A note on ‘clean data’ for ‘AI’ tools
‘AI’ models are configured by reference to data, typically called ‘training data’ (we prefer ‘reference data’ and ‘configuration data’, which are more explicit about the role data plays in defining models).
Data comes from lots of places, because model developers need lots of it.
Much of it is used without permission by presuming a right to do so—by referring to any data accessible on the Internet as ‘publicly available’. We call this ‘Dirty Data’, while data used with clear permission is ‘Clean Data’. ‘Dirty Data’ might be reasonable if you’re building an autocomplete feature that doesn’t compete with its reference data, but not if you’re building a content production tool that does.
We look at product marketing materials and licensing terms and conditions to see what they say about their reference data, and include it under ‘Clean Data’.